Since 1994, Mark Rosenzweig has held his position as the founder of SharkNinja

Since 1994, Mark Rosenzweig has held his position as the founder of SharkNinja

Since 1994, Mark Rosenzweig has held his position as the founder of SharkNinja, a
company known for its novel cleaning gadgets. Born in Montreal, Canada, to a family that has
now been in business for almost a century, Mark came out to be a natural businessman and
revolutionized his family’s business by becoming a genius creator, inventor, and an
entrepreneur.
He completed his Bachelor of Arts in Psychology and a Bachelor of Science in
Economics from the University of Pennsylvania in 1991. In his efforts to work in the
entertainment industry, Mark moved to Los Angeles following his graduation and worked for a
number of companies including UTA and Sony International TV.
He returned to Canada in 1994 and started working as a sales manager at his family’s
sewing company named Jolson Corp. Mark’s grandfather, Benjamin Jolson, and grandmother,
Miriam Jolson, had founded the company in 1954 in Montreal and through a Canadian dealer
network, they sold household sewing machines. Mark’s parents then expanded the domestic
business and started selling industrial sewing machines to the Canadian apparel manufacturing
industry.
Mark wanted to build a name for him, and sell household products under his own new
brand name. He had a dream to produce small but innovative household gadgets and sell them all
across Canada and the United States, in order to create his own business enterprise.
He designed appliances to replace the old, cheap cleaning appliances like steamers and
sweepers, and kept playing with these products, inventing revolutionary products in the process
that the world had so far not seen in the category of tinkering.
His passion was to build appliances that did not rely on toxic chemicals and that actually
sanitized the overall environment, or anything that they were used upon. He thought that kids
should be able to play safely on the floors of the houses after proper cleaning process has been
done. In his efforts to fulfill these thoughts, he went on to invent new and innovative gadgets that
were both effective and long-lasting.

Mark, with the help from his parents Max and Aviva, founded a company whose motto
was to invent advanced products that were loved by its customers. He named the company
Euro-Pro, which begin operating by selling products that initially included household ironing
systems manufactured in Italy, and then expanded rapidly by producing household sewing
machines, steam presses, and food processors. Euro-Pro (1996) sold products worth $1 million
within its first year of functioning.
The company further expanded by selling vacuum cleaners under the brand-name
“Shark”, and kitchen products using top-class blending blades under the brands of Euro-Pro and
Bravetti.
Mark devised an influential marketing campaign which helped Euro-Pro in gaining a
huge number of followers and appreciators. He hosted television infomercials and sold
cutting-edge appliances to retail stakeholders when they appeared on these infomercials and
shopping networks.
By the year 2000, Euro-Pro’s sales had went up to $100 million and by the fiscal year
2003, they reached $250 million. Mark’s brother, Stanley Rosenzweig, joined him between 2003
and 2006, in order to help Mark upgrade and restructure the business from Montreal to Boston.
Stanley had completed his MBA from Harvard in 1991, and had a large experience with similar
multinational companies that manufactured and sold small domestic products under different
brand names.
Mark’s passion to develop innovative household products might have been limited to a
hobby, had it not become a profession. His natural ability as a tinkerer combined with his
passionate attitude helped convert his ideas into pioneering products that he started patenting in

  1. Examples of such products include, but are not limited to, patent 7500427, a fryer basked,
    patent 7303613, an indicator for vacuum cleaners that indicates when the appliance’s filter
    requires cleaning, and patent 7341611, a cyclonic bagless vacuum cleaner. Mark patented a
    number of novel products between 2003 and 2017, mostly with the help of creative teams, and
    sometimes on his own.

Mark launched Shark steam mops in 2007 with his father’s help, a line of products which
went on to be highly successful. It also included the “no loss of suction” vacuum technology.
This boosted Euro-Pro’s sales, which reached over $400 million by the end of 2009. A friend of
Mark and a brilliant executive having experience with firms backed by private-equity funds,
Mark Barrocas, joined Euro-Pro as president in 2009.
“Mark and Mark” bolstered the company’s sales by adding top of the class kitchen
products developed by Ninja, and also launched a full line of vacuum cleaners, successfully
upgrading the gross sales up to half a billion US dollars in 2010, and furthering them to $1
billion in 2013. The company, now collectively called SharkNinja, had over a 1000 employees
and had introduced advanced, robotic vacuums and Ninja appliances by the end of fiscal 2017.
The sales, by then, had reached almost $2 billion.
Mark is a family man and apart from his professional routine, he enjoys biking, skiing,
and tennis. He supports multiple welfare organizations, and assists latest medical research at the
Mass General Hospital, Brigham and Women’s Hospital, and the American Heart Association.
He enjoys his residence in the Boston area currently.