SharkNinja carries out the core businesses of Euro-Pro HoldCo. LLC and is a forerunner
and leader in the production of innovative household appliances. Headquartered in Needham,
Massachusetts, USA, SharkNinja provides its customers with a variety of products under the
Shark brand. These products include motor-powered kitchen appliances as well as drip coffee
SharkNinja was formerly known as Euro-Pro. Rosenzweig renamed it to SharkNinja in
The change was made to allow the company to take advantage of consumer trust,
awareness, and success of every brand to achieve a unified identity.
With the help of his parents, Rosenzweig founded SharkNinja in Montreal in 1995. The
company has aimed to build its brand over the last decade and introduced the production of
blenders and one-pot cookers within its vacuum and Ninja kitchen appliance business.
A drip coffee maker called “Ninja Coffee Bar” is another product made by SharkNinja.
Actress Sofia Vergara promotes Ninja Coffee Bar.
SharkNinja supplies and sells its products to store and online in the US and across the
SharkNinja face competition from similar companies such as a privately owned Dyson
Ltd, a British company recognized for its namesake vacuum cleaners.
SharkNinja persistently innovate its houseware products. The company aims to ensure
high levels of consumer satisfaction. The company’s employees are the major pillar of the
company. It exploits opportunities to achieve a competitive advantage with its products and
appeal to the talented workforce across the globe.
SharkNinja has gained loyalty from its customers due to its unrelenting focus to solve the
needs of the consumer. As a result, the company has continued to acquire a 5-star rating on its
Most importantly, the unwavering focus on the consumer has made it possible for Shark
to be among the top vacuum cleaner brands. Ninja has also become one of the leaders in kitchen
SharkNinja Operating LLC developed a variety of house-care brands, including Shark®.
SharkNinja Operating LLC is a small household appliance innovator and provides cleaning
solution that fits the lifestyle of busy people across the world.
SharkNinja provides highly functional and innovative products and has gained a
substantial market share in the household industry. SharkNinja has become of the top companies
in the industry. SharkNinja products, from the cutting-edge, ultra-powerful vacuums to
high-quality at-home coffee systems, have made a significant impact on the lives of individuals
in every home, across the world.
SharkNinja was founded in Montreal Canada and has settled in Needham, Massachuttes,
outside Boston and takes prides on innovation, easy to use products, and competitive pricing.
The products produced by the company are distributed through big-box retailers and specialty
stores and its website.
The company has more than $1.6 billion dollars in annual revenue, top-selling, and
highest rated in customer satisfaction vacuum cleaner in the US. SharkNinja takes advantage of
its refreshed identity to highlight the company’s new global brand campaign and game-changing
culture to attract competent and experienced people. The company plans to hire over 100
associates across the world in the next 90 days.
SharkNinja implemented an aggressive real estate strategy when it announced that the
company is signing a lease for a new 150,000 square foot world-class corporate headquarters in
Needham, MA. The company is also pursuing new facilities for its team based in Alabama and
Suzhou, China. It is also opening an office in Toronto, Ontario. In the past year, the company
opened an ultramodern distribution center in Chino, CA, a sales office in Wakefield, UK, and a
design center in downtown London.
Although SharkNinja has gone through significant changes, the changes have not affected
the distribution of products as the company continues to sell its products to major retailers and
directly to consumers. The company uses infomercials and its online stores such as
Sharkclean.com and Ninjakitchen.com in the US, UK, and Canada to serve its customers
directly. The company also has distributors across 34 countries.
As an innovative leader in the houseware industry, SharkNinja provides latest simple
technology with a rising line of products that range from corded and cordless vacuums to iron
and garment steamers, to steam mops and cleaners, and various small kitchen appliances.
Products from SharkNinga are designed to meet different consumer needs, doing away with the
need for other appliances that lead to home cluttering.
SharNinja is looking for people with the desire to make a difference in the life of millions
of consumers with the skill sets and high levels of creativity. Any person who is ready for the
challenge is invited to visit SharkNinja’s new careers page to learn more about current job