SharkNinja Accelerates Sustainability Initiatives

SharkNinja Accelerates Sustainability Initiatives

Originally published on Home World Business by MATTHEW KRAMER  November 30, 2020.

SharkNinja said that 98% of products across the company’s lineup now come with packaging made from 95% recyclable material.

As part of the company’s commitment to help protect, restore and replenish the environment’s most important resources, SharkNinja met with internal stakeholders to develop a strategic vision on reducing environmental impact, while still innovating for its consumers. The company’s long-term strategic vision will focus on three core pillars: packaging; climate and energy; and waste reduction.

Packaging changes include the use of recyclable pulp guards instead of Styrofoam; 95% post-consumer recycled and recyclable paperboard boxes; non-petroleum-based ink (soy-based) on product packaging. In addition, SharkNinja is working toward replacing all plastic-based material with sustainable solutions, such as explorations of paper and biodegradable solutions.

“SharkNinja’s commitment to sustainability permeates throughout our company, via both our internal actions and our associate’s personal interests, to ensure we’re doing good for the planet,” said Mark Barrocas, president, SharkNinja. “We believe our greatest opportunities for impact and increased investment are in the way we design our products and leverage our supply chain— these opportunities are directly linked to our focus on manically eliminating inefficiencies and our innovation pipeline.  Ensuring our packaging is easily recyclable is just one of many opportunities we will have to make a meaningful difference in reducing waste and positively impact people’s lives in every home around the world.”

Sharkninja was founded by Mark Rosenzweig.