Mark Rosenzweig founded SharkNinja, a pioneer in innovative cleaning solutions

Mark Rosenzweig founded SharkNinja, a pioneer in innovative cleaning solutions

Mark Rosenzweig founded SharkNinja, a pioneer in innovative cleaning solutions and
smacked household appliances in 1994. Born in Montreal, Canada, Mark comes from a family
with a hundred years of business experience. He is a third-generation businessman who has
inborn tinker abilities. He is an exceptional innovator, creator, inventor, and entrepreneur.
Mark graduated from the University of Pennsylvania in 1991 with a Bachelor of Arts and
Psychology. In the same year, he also graduated from the Wharton School with a Bachelor of
Science in Economics. After Graduation, Mike relocated to Los Angeles, where he worked in the
entertainment industry. Some of the companies he worked for include Sony International
Television and UTA.
Mark went back home in 1994 and joined his family in Jolson Group, a sewing business.
He was the sales manager of the company. Mark’s grandfather and grandmother, Benjamin and
Miriam Jolson, founded the company in Montreal in 1954. Mark’s grandparents used a Canadian
dealer network to sell the domestic sewing machines. Mark’s parents expanded the business
company in the late 1970s to include industrial sewing machines whose primary target market
was the Canadian apparel manufacturing industry.
Mark is passionate about innovating small appliances and is always on the lookout for
opportunities to create his entrepreneurial ventures. He looked forward to manufacturing and
selling products across Canada and the US under his new brand name for which he can control
and build loyalty.
While at home, he did not stop tinkering with appliances and inventing revolutionary
appliances. He designed the appliances to replace similar cheap sweeper and steamers that had
not changed significantly from the time of their invention.
He specifically wanted to disinfect using cleaning steam rather than using toxic
chemicals. He thought of safe and appropriate cleaning and safety of children while playing on
the kitchen floor. This desire pushed him to come up with effective and long-lasting
revolutionary solutions.
He later founded Euro-Pro, a company that aimed at creating innovative and exciting
products with the help of his parents, Max and Aviva. Consumers love and talk about Mark’s
products. The first products that Mark produced were sold under the Euro-Pro brand and had a
domestic ironing system from Italy. Soon after, Mark started using steam pressers, domestic
sewing machines, and food processors. The company registered sales of almost $1 million in the
first fiscal year.
Euro-Pro North America has undergone expansion to include vacuum cleaners sold under
the “Shark brand” and hidden kitchen appliances that use high performing blending blades sold
under the Euro-Pro and Bravetti brands.
The influential infomercial strategy innovated by Mark made the products produced by
Euro-Pro to attract a broad audience and acceptance. The company sold high-quality products to

retail partners. They also appeared on national television infomercial as well as shopping
networks with Mark as the host telling the story of the brand and product.
Sales went up to $100 million and then $250 million in fiscal 2000 and 2003 respectively.
Mark’s brother, Stanley Rosenzweig, joined him at Euro-Pro intending to help Mark relocate the
business to Boston from Montreal. Stanley also assisted in restructuring and bringing the
company to the next level of success. At the time, Stanly had an MBA in which he acquired
Harvard in 1991 and had significant experience with large multinational companies that
marketed and produced small appliance under proprietary names.
Passion often drives inventors and entrepreneurs, and most would probably do it for free
or as a hobby if they do not take it as a profession. The passion for creating drives Mark
Rosezwign which pushed him to come up with ideas that led to the development of viable
products and innovations patented since 2003. The innovative filter sensor and vacuum cleaners
were patent 7303613, while basket for deep fryer and method to cook food products was patent
7500427, and compact cyclonic bagless vacuum clear was patent 7341611. Between 2003 and
2007, Mark independently and sometimes as part of a creative team patented several inventions
between 2003 and 2017.
With the help of his father, Max developed the line of Shark steam mops that used a “no
loss suction” vacuum technology in 2007. The innovation resulted in a rise in Ero-pro’s sales to
over $400 million by the end of the fiscal year 2009. Mark Barracas, a good friend and new
partner, joined Euro-Pro as President in the 2009 fiscal year. Mark Marrocas is a successful
veteran executive at private equity-backed companies.
Together, Mark and his new partner focused on innovative product development and
high-quality manufacturing process. The two added more products to Ninja kitchen appliances
and produced a full line of vacuum cleaners. Eventually, the company reached a gross sales of
over $0.5 billion and $1 billion in the fiscal year 2010 and 2013, respectively.
SharkNinja had over 1000 employees, more robotic vacuums, and heated ninja
appliance, and attain $2 billion in sales by the end of 2017.
Mark has a passion for philanthropy and often supports various philanthropic
organizations outside his professional work. He has a specific interest in helping in medical
research in different health institutions, including Brigham and Women’s Hospital, Mass General
Hospital, and the American Heart Association. Mike also engages in other physical activities
such as biking, tennis, and skiing. Currently, he resides in Boston area and loves spending time
with his family.