In 1994, Mark Rosenzweig took his seat as the founder of SharkNinja. When it comes to small household

In 1994, Mark Rosenzweig took his seat as the founder of SharkNinja. When it comes to small household

In 1994, Mark Rosenzweig took his seat as the founder of SharkNinja. When it comes to small household
machines and new techniques of cleaning, SharkNinja is deemed as a pathfinder.
This man was born to a businessman family in Montreal, Canada. For centuries, his family had business
in its blood. Mark had inborn instincts of a businessman and thus, he became a tinkerer. He turned out
to be a pioneer, a disruptor, a creator, an originator, and a businessman.
Mark did his Bachelor of Arts and Bachelor of Science in Arts and Economics in 1991. He got his graduate
degrees from the University of Pennsylvania and Wharton School.
After completing his education, Mark worked in the television industry in Los Angeles. He worked at
various positions at UTA and Sony International Television and UTA.
Mark came back to his home in 1994 and gave a helping hand to his family business. His Canadian family
had a sewing business where he served as as a team leader. Mark’s grandparents established Jolson
Corp. in 1954 in Montreal. With the help of a Canadian merchant, Mark’s grandparents, Benjamin and
Miriam Jolson, started this business by selling household stitching machines. Later in the 1970s, his
grandparents thought of extending their business on a widescale. On the demands of Canadian clothes
producing industry, they started making the latest sewing machines.
Mark was pretty enthusiastic and he wanted to bring innovation in domestic machines. He mission was
to earn those opportunities by making a new entrepreneurial adventure which can produce and trade
commodities on its own. He wanted to make an image of his own, not only in Canada but also in the
United States. Mark’s inborn leadership qualities forced him to command and establish integrity for his
brand.
Mark brought innovation to household appliances. He brought advanced features to the domestic
apparatuses. These new machines were devised to substitute the conventional steamers and sweepers
which were in the same condition to when they were invented.
The traditional steamers depended upon toxic chemicals, but, Mark wanted to purify the cleansing
steam. He was of the view that a baby should be allowed to play on the kitchen floor, once it is cleaned.
This faith forced him to make progressive arrangements that were both successful and long-lasting.
Mark’s father and mother, Max and Aviva, helped him to establish strong relations with Euro-Pro. This
organization was renowned for its inspiring and inventive items. Household ironing system was the first
product of Mark’s company that was made in Italy. Euro-Pro brand helped him to sell these appliances
under its banner. Afterwards, they immediately succeeded in selling food processors, steam machines,
household sewing machines. In 1996, the annual sales of Euro-Pro (1996) touched almost $1 million.
Later, Euro-Pro North America incorporated vacuum cleaners which were sold under a brand named,
Shark. Under the Euro-Pro and Bravetti brand, they sold kitchen machines that had wonderful blades
with it.
Through the strong campaigns and advertorial techniques proposed by Mark, Euro-Pro’s items produced
a huge acknowledgement by customers. Top-notch items were offered to retail accomplices they

showed up on national TV commercials and shopping channels. Mark was the brand ambassador of the
brand who presented item stories.
In the year 2000, sales were recorded to be $100 million and reached $250 million by 2003. Stanley
Rosenzweig was Mark’s brother who did MBA from Harvard in 1991. He had vast experience with
international organisations that made small domestic machines under established brands. Somewhere
in the range of 2003 and 2006, his brother accompanied him with Euro-Pro to support Mark. He then
moved the business from Montreal to Boston that later proved successful in to rebuild and to carry it to
the heights of victory.
Creators and businessmen have duties stimulated by enthusiasm. Many would have done it for nothing
or as a side interest until it wasn’t a business. Mark is an innovator by his spirit. This spirit of passion has
extended his thoughts into advanced products that he has been protecting since 2003. Patent 7500427
is a box for profound fryer and techniques for preparing food items, patent 7303613 was an inventive
filter sensor and pointer for vacuum cleaners, and patent 7341611 is a small cyclonic bagless vacuum
cleaner. From 2003 to 2017, Mark has registered many creative developments, sometimes alone and
usually as part of productive partners.
In 2007, with his dad, Max’s help, the fruitful line of Shark steam mops was created as a “no loss of
suction” vacuum innovation, pushing Euro-Pro total deals to cross $400 million before December 2009.
Mark Barrocas became a good friend of Mark. He was a strong and effective manager at private
equity-backed organizations. In the year 2009, Mark Barrocas enrolled Euro-Pro as President.
“Mark and Mark” concentrated on the development of the latest appliances and top-notch production
of the unit. They included Ninja kitchen machines and a full line of vacuum cleaners. Their sales climbed
to $0.5 billion in 2010 and $1 billion in the year 2013.
SharkNinja contracted over one thousand partners by the end of the fiscal year 2017. The addition of
automated vacuums and warmed ninja machines boosted their annual sales around $2 billion.
Besides his business, Mark appreciates helping different charitable groups. He is engaged in supporting
new therapeutic research at Brigham and Women’s Hospital, Mass General Hospital, and with the
American Heart Association. Mark enjoys skiing, biking, tennis, and right now lives in the Boston region
and likes to give time to his family.