In 1994, Mark Rosenzweig established SharkNinja, and since then, he has filled the top

In 1994, Mark Rosenzweig established SharkNinja, and since then, he has filled the top

In 1994, Mark Rosenzweig established SharkNinja, and since then, he has filled the top
position till date. The brand is one of the first few companies that started the innovative
cleaning solutions and small household gadgets.
The Rosenzweig, a family that has been in business for close to a century, gave birth to Mark
in Montreal, Canada. As you would expect, Mark grew up to become a natural tinkerer, who
possess an ability to create, innovate, invent, disrupt, and think smartly while handling
businesses.
Mark attended the University of Pennsylvania to study Psychology, and he graduated in the
year 1991. Also, at Wharton School, he bagged B.sc Economic within the same year.
After graduation, he relocated to Los Angeles, where he worked in the entertainment
industry, such as UTA and Sony International Television.
About three years later, Mark went back to Canada to work as a sales manager at Jolson
Corp, a sewing brand which was owned by his Canadian family. In 1954, Benjamin and
Miriam Jolson, who happened to be the grandfather and grandmother to Mark, established
Jolson Corp. When the company was founded, Mark’s grandparents would use the Canadian
dealer network to sell their domestic sewing machines. The company was expanded by
Benjamin and Miriam in the late 1970s to add industrial sewing machines to their business
portfolio – the industrial sewing machines were sold to the Canadian apparel manufacturing
industry.
Mark was passionate about innovative small gadgets. Consequently, he searched for
opportunities to develop a personal business that could create and sell products in Canada, as
well as in the United States. Also, Mark planned to create a new brand, which he would
manage and build into a reputable company with a loyal client base.
Thus, he masterminded several appliances, developing revolutionary gadgets at home as a
result. The design of these gadgets eventually replaced similar cheap sweepers and steamers,
which the developers failed to improve since their production.
Rather than focusing on toxic chemicals, Mark planned to disinfect using cleansing steam. He
believed that once a home is cleaned properly, a small baby should be able to crawl around
without the fear of toxins. Consequently, he developed the revolutionary solutions that were
highly potent with lasting effect.
Max and Aviva (Mark’s parents) supported him in developing Euro-Pro. The goal of
Euro-Pro was to create innovative products that end-users would appreciate and find exciting
to discuss. Under the Euro-Pro, the first product was domestic ironing systems, which were
designed in Italy. After that, the brand released steam presses, food processors, and domestic
sewing machines. During the first fiscal year of Euro-Pro, the company generated a sales
record of 1 million dollars.

Afterward, Euro-Pro North America witnessed an expansion as it includes vacuum cleaners
to its product portfolio, but under the “Shark” brand. Also, the company added heated kitchen
appliances featuring top performance blending blades under the Bravetti and Euro-Pro
brands.
Mark invented a powerful media and infomercial strategy, which was used to present
products from Euro-Pro to the masses. The strategy worked like magic as the products
amassed a tremendous acceptance from the public. As the high-end products were being
displayed on the national television infomercials and shopping networks, they were bought
instantly by retail partners. The show was hosted by Mark as he kept telling the stories behind
the brand and products.
In the fiscal 2000 and fiscal 2003, the brand recorded sales worth 100 million dollars and 250
million dollars, respectively. Stanley Rosenzweig, an MBA graduate from Harvard in 1991
and a resourceful person due to his experience in several larger multinational companies that
produce and sell small gadgets under proprietary brand names, started working with Mark in
Euro-Pro between 2003 and 2006. Stanley’s goal was to assist Mark in moving his business
from Montreal to Boston. Also, he planned to help restructure the business and take it to a
new height of success.
Passion drives most inventors and entrepreneurs. Several people would have done the same
thing for pleasure without collecting a buck. However, although Mark is naturally an
inventor, he was driven by his passion. With the passion and the drive, Mark was able to
bring his ideas into reality in the form of useful products and inventions. Since 2003, Mark
has been patenting his products. Mark’s innovative filter sensor and indicator for vacuum
cleaners bear the patent 7303613, while the basket for deep fryer and approaches for cooking
food products feature the patent 7500427. As for the compact cyclonic bagless vacuum
cleaner, it is tagged with patent 7341611. Furthermore, in the space of 14 years (2003 to
2017), several innovative creations have been patented by Mark.
Mark’s father, Max, supported his son in developing very successful steam mops from Shark
in 2007. Also, within the same year, the company produced the “no loss suction” vacuum
technology. With the two inventions, the Euro-Pro gross sales skyrocketed to over 400
million US dollars during the final period of fiscal 2009. In the same period, Mark Barroscas,
a good friend of Mark and a successful top executive in private companies supported by
equity, became the president of the Euro-Pro.
The two “Marks” (Mark Barroscas and Mark Rosenzweig) worked together on innovative
product development and top-quality manufacturing. In the process, they added Ninja kitchen
appliances and a full line of vacuum cleaners to the brand’s list of products. By so doing, the
gross sales of the company reached more than 500 million US dollars in the fiscal year 2010,
while by the fiscal year 2013, it was 1 billion US dollars.

Over 1,000 associates were employed by SharkNinja towards the end of 2017. Also, the
brand added robotic vacuums and heated ninja appliances to its product’s portfolio.
Consequently, it amassed close to 2 billion US dollars.
Aside from his professional works, Mark is a philanthropist who supports various
philanthropic organizations. Specifically, he focused on helping new medical research at
Women’s Hospital and Mass General Hospital, Bigham. Also, he supports the American
Heart Association in its medical research. Some of his hobbies include skiing, playing tennis,
and biking. Currently, Mark lives in the Boston area and cherish spending quality time with
his family.