Euro-Pro HoldCo LLC is a reputable brand that specializes in the production of highly
innovative household cleaning and small kitchen appliances. Although its headquarter is
located at Needham Massachusetts in the US, the company’s core businesses are handled by
SharkNinja. Under the Shark brand, SharkNinja manages the production of hard floor
cleaners, vacuums, motorized kitchen appliances, drip coffee, and garment care products.
In 2015, Euro-Pro was rebranded as SharkNinja by Rosenzweig, which is the third-generation
of the family to own a similar business. With parental support, Rosenzweig established
Euro-Pro in 1995 in the city of Montreal.
Since then, the brand has continued to develop, adding Shark vacuum businesses and Ninja
kitchen appliance enterprise as associate companies. Some of the notable products from the
business include one-pot cookers, blenders, among others. Additionally, SharkNinja is the
developer of the drip coffee maker known as the “Ninja Coffee Bar – a product which is
commonly promoted by actress Sofia Vergara.
SharkNinja has a market in the United States and beyond. Also, the brand owns a vast online
presence. A notable competitor is a British brand known as the Dyson Ltd – a company
famous for its vacuum cleaners.
As far as the houseware industry is concerned, SharkNinja remained as a relentless inventor
due to the high-end products, which the company delivers. At SharkNinja, customer
satisfaction is a top priority as we build our brand by building our people. We don’t overlook
opportunities; instead, we utilize them collectively and individually to become competitive
and attract the most gifted people.
Over time, SharkNinja has developed a passionate and loyal customer base, which continues
to accrue 5-star ratings on its products. This achievement is a reflection of our undying focus
on providing solutions to the challenges of end-users. Also, as a result of our unfaltering
focus, we have become one of the top developers of vacuum cleaners. More so, our
sister-company, Ninja, has grown up as one of the top leaders in the kitchen industry.
SharkNinja Operating LLC is made up of associate brands. And one of them is Shark, an
enterprise known as a pioneer of small household appliances and cleaning solutions that suits
the lifestyles of busy people across the globe.
Furthermore, SharkNinja has progressively earned itself a considerable houseware market
share by delivering highly functional and innovative products. As a result, the brand has
become one of the top companies in the houseware sector. Products such as modern vacuums,
top-quality at-home coffee systems, among others from SharkNinja, has influenced the lives
of countless people positively.
SharkNinja focuses on three important qualities: Innovation, simplicity, and competitive
pricing. Most big-box retailers and specialty stores sell SharkNinja products. Also, our
products are available on our website.
Rebranding Euro-Pro as SharkNinja enabled the company to focus on awareness, consumer
trust, and success of the Shark® and Ninja® to develop a unified identity.
Aside from being referred to as the top-selling and highest-rated company in terms of
customer satisfaction, SharkNinja boasts over 1.6 billion dollars in annual revenue. Also, the
company possesses the first market share throughout the motorized kitchen appliance
industry. SharkNinja intends to use all these qualities and its refreshed identity to promote its
new brand campaign and breakthrough culture globally to attract gifted personnel. In the next
three months, SharkNinja plans to employ more than 100 associates across the globe.
An aggressive real estate strategy has been implemented by the brand as it announces the
signing of a lease featuring a new 150,000 square foot high-standard corporate headquarters
in Needham, Massachusetts. Also, SharkNinja is working towards developing new facilities
for the company’s employees, who stays in Alabama and Suzhou, China. Additionally, the
company plans to open an office in Toronto, Ontario, aside from the highly sophisticated art
distribution center developed in Chino, CA, a design center in downtown London, and a sales
office in Wakefield, United Kingdom.
However, distributions will not be affected by the changes as the brand will continue to
distribute its products through major retailers and end-users in America, UK, and Canada by
using infomercials, as well as sharkclean.com and Ninjakitchen.com. Also, the brand operates
with distributors in thirty-four other countries in the world.
Finally, if you have the passion, drive, skillsets, and creativity to innovate and invent
products, then consider getting in touch with SharkNinja. The brand intends to hire
individuals who are ready to work and bring about change in the lives of millions of
consumers. For more information, visit the new careers page on the SharkNinja website to
check out available openings.