The influential infomercial strategy innovated by Mark made the products produced by Euro-Pro to attract a broad audience and acceptance. The company sold high-quality products to retail partners. They also appeared on national television infomercial as well as shopping networks with Mark as the host telling the story of the brand and product.
Sales went up to $100 million and then $250 million in fiscal 2000 and 2003 respectively. Mark’s brother, Stanley Rosenzweig, joined him at Euro-Pro intending to help Mark relocate the business to Boston from Montreal. Stanley also assisted in restructuring and bringing the company to the next level of success. At the time, Stanly had an MBA in which he acquired Harvard in 1991 and had significant experience with large multinational companies that marketed and produced small appliance under proprietary names.
Passion often drives inventors and entrepreneurs, and most would probably do it for free or as a hobby if they do not take it as a profession. The passion for creating drives Mark Rosezwign which pushed him to come up with ideas that led to the development of viable products and innovations patented since 2003. The innovative filter sensor and vacuum cleaners were patent 7303613, while basket for deep fryer and method to cook food products was patent 7500427, and compact cyclonic bagless vacuum clear was patent 7341611. Between 2003 and 2007, Mark independently and sometimes as part of a creative team patented several inventions between 2003 and 2017.
With the help of his father, Max developed the line of Shark steam mops that used a “no loss suction” vacuum technology in 2007. The innovation resulted in a rise in Ero-pro’s sales to over $400 million by the end of the fiscal year 2009. Mark Barracas, a good friend and new partner, joined Euro-Pro as President in the 2009 fiscal year. Mark Marrocas is a successful veteran executive at private equity-backed companies.
Together, Mark and his new partner focused on innovative product development and high-quality manufacturing process. The two added more products to Ninja kitchen appliances and produced a full line of vacuum cleaners. Eventually, the company reached a gross sales of over $0.5 billion and $1 billion in the fiscal year 2010 and 2013, respectively.
SharkNinja had over 1000 employees, more robotic vacuums, and heated ninja appliance, and attain $2 billion in sales by the end of 2017.
Mark has a passion for philanthropy and often supports various philanthropic organizations outside his professional work. He has a specific interest in helping in medical research in different health institutions, including Brigham and Women’s Hospital, Mass General Hospital, and the American Heart Association. Mike also engages in other physical activities such as biking, tennis, and skiing. Currently, he resides in Boston area and loves spending time with his family.